Insights
Buyer journey analytics to improve checkout completion and payment confidence.
Total buyer payments
KES 84,200
+18% from last week
Link clicks
1,436
Most from social and direct shares
Checkout conversion
64%
Healthy for buyer-first flows
Abandoned carts
29
Consider reminder follow-up
Conversion flow health
Shared link to checkout78%
Checkout to paid64%
Cart recovery reminders41%
Top converted product: Organic Honey 500ml
Revenue trend (7 days)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Order status split
Paid24 (75%)
Pending6 (19%)
Failed2 (6%)
Follow up before buyer intent drops.
Reach pending buyers on their preferred channel while checkout intent is still high.